


Of course, the Weeknd are not without forebears- producers from Rodney Jerkins to Static Major and recently The-Dream have been pushing the sonic boundaries of R&B for some time now. Take for starters the track "What You Need": with Burial-style vocal samples, techno scrape, and a sticky pop chorus, it's far from your average R&B number. The work of Toronto singer Abel Tesfaye and producers Doc McKinney and Illangelo (Drake producer Noah "40" Shebib, is not, as has been reported, involved in the project), House of Balloons is a remarkably confident, often troubling debut that excels at both forward-thinking genre-smearing and good old-fashioned songcraft. These are very interesting topics that have already spawned some good thinkpieces around the web, but set all that aside for a moment and you're still left with an album, same as always.
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(see also: Frank Ocean, Tri Angle Records, How to Dress Well.) You can't buy buzz like this, and the Weeknd's quick rise to Internet fame, both in indie circles and in parts of the mainstream, raised fascinating questions about the blurrier-than-ever lines between those two audiences and the underground's newfound embrace of R&B. There was the Drake cosign, the album art that looked like Spiritualized crossed with Tumblr art-porn, the missing vowel, the stylish samples, and the project's creators hiding in the shadows.
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Then, as soon as the creepy R&B tracks from this free mixtape began to circulate, the hype engine revved up. Less than two months ago, few of us had ever heard of the Weeknd.
